This concept highlights the process of localizing content and the subtle nuance in “Viet-lish” commonly used both inside and outside Vietnam. By transcribing certain English words into “Viet-lish” and celebrating the beauty in Vietnamese signature diacritics, this concept instills a sense of local insight and creative wit in WCC’s brand.

Embracing the typical chaotic local traffic in Vietnam, this concept conveys the opinionated and personality-filled content by WCC. Using dynamic and playful typographic layouts, this concept imagines WCC as a dynamic force of creativity and a masterful navigator of Vietnam's complex market.

Borrowing from Vietnam materials, this concept aims to replicate the authenticity of Vietnam. The design takes inspiration from the ordinary objects of daily Vietnamese life to position WCC as dynamic, opinionated, and fun. Meanwhile, it demonstrates WCC's deep insight into the Vietnamese market and mindset.

Following in-depth deliberation, we selected 'Content with an Accent' - a bold testament to WCC's profound grasp of local nuances. Harnessing the linguistic artistry of "Viet-lish", we highlight WCC's local editorial insight, unearthing a fresh perspective in the content landscape. Our visual approach, inspired by Vietnam's unique diacritical marks, results in a dynamic graphic design system, symbolizing the fluidity and versatility of WCC's content creation.

The choice of the Quincy CF typeface, which is highly legible, versatile and has a classic yet modern appeal, could be seen as a nod to the editorial nature of their work. Its readability shines a light on WCC's dedication to clear and approachable communication, while its versatility mirrors the brand's dynamic adaptability in the ever-evolving content landscape. The reduced space between 'W' and 'C suggest WCC's unique approach to content creation - bold and unafraid to disrupt the norm while also indicating a close-knit community and strong partnerships with clients and within its team.

The embossed and contrast colors were meticulously selected to mirror WCC's brand persona: spicy and dynamic. These hues infuse a global touch and encapsulate the vibrant essence of Vietnam. A nation celebrated for its cultural diversity, tropical climate, and energetic market, Vietnam's unique character is subtly reflected in the color scheme, making the design a perfect blend of local flair and international sophistication.

Direct flash photography is characterized by its use of direct lighting, which produces high contrast and a distinctive look. This technique typically involves a dark background, which emphasizes the subject and creates contrast in depth. The use of direct flash also creates harsh back shadows, which can be used to highlight the key object in the composition. Unlike some other forms of photography, direct flash often doesn't have much side contrast. In addition to its distinctive look, direct flash photography has roots in film photography, and can create a vintage or timeless feel in images.