client
Vietnam National Lung Hospital
year
2023
Sector
Health Care
Scope
Branding
UX / UI Design
Website Design
Website Development
Overview
As an extension of our collaboration with Vietnam National Lung Hospital, the "Chương trình Chống Lao Quốc Gia" aims to combat tuberculosis through public health initiatives that emphasize community involvement and innovative health solutions. Our goal in refreshing the visual identity was to create a distinct look that resonates with this mission, ensuring that the branding not only aligns with but also enhances the program's focus on public health education and community engagement.
Goal
Our design goal for the this program is to extend the visual identity of the National Lung Hospital while infusing unique elements that highlight the program’s specific mission against tuberculosis. This approach aims to maintain brand coherence across the institution while distinguishing the program with visuals that emphasize its proactive and community-centered health initiatives.
visual system
The visual system for this program builds on the existing branding framework of the National Lung Hospital but introduces subtle modifications to distinguish its unique focus. Incorporating elements that symbolize protection and community vigilance, the updated visuals reflect the program’s dedication to eradicating tuberculosis and improving public health.
digital experience
On social media, the branding for "Chương trình Chống Lao Quốc Gia" is designed to be highly engaging and informative, reflecting the program’s goals of education and community mobilization. Visuals and messages are tailored to resonate with a broad audience, encouraging participation and spreading awareness about tuberculosis prevention and treatment.
The consistent use of refreshed branding elements ensures that each communication is not only visually appealing but also reinforces the program's mission.
