client
Vietnam Is Awesome
year
2024
Sector
Event
Scope
Branding
Logo Design
Social Media
Overview
"Vietnam is Awesome (VIA) Photo Contest" is a community-wide photography contest aimed at engaging enthusiasts who have a passion for photography, nature, and the cultural heritage of Vietnam. This year, Collective Design Agency was privileged to workshop and sponsor the creation of a comprehensive identity system. This new identity not only enhances the visual appeal of the contest but also aligns perfectly with its thematic focus, celebrating Vietnam's breathtaking landscapes and vibrant culture.
Moodboard of Vietnam Is Awesome (VIA) Contest: inspired by images of Individuality, Honor, Connection, and Diversity
Goal
Challenges
The design goal for the "Vietnam is Awesome" Photo Contest was to establish an identity that resonates strongly with photography enthusiasts, emphasizing their passion for capturing and celebrating the unique cultural and natural landscapes of Vietnam. This identity needed to be visually striking and reflective of the contest’s dedication to highlighting the beauty of Vietnam through the lens of its participants.
The challenge was to create a design that resonates universally while reflecting Vietnamese culture, appealing to both local and international photographers. It also needed to be adaptable across multiple digital platforms to ensure broad and effective engagement.
logo design
Revised logo of VIA Contest inspired by the flashlight with more flexible spacing
The logo for the "Vietnam is Awesome" Photo Contest is crafted to embody the dynamic and free-spirited essence of the event. By playing with the spatial arrangement and positioning of each element, it reflects the diverse beauty and core mission of celebrating Vietnam's visual splendor. The 'A' is stylized with a blink symbol, and the dot in 'O' cleverly represents a camera's flash, emphasizing the photographic activity central to the contest. This creative approach highlights the spontaneity and excitement of capturing fleeting moments through photography.
Showcasing the VIA Contest logo on award trophies and social media platforms
typography system
Articulat CF: The primary typography for the Vietnam Is Awesome Contest branding system
color system
Core color palette of VIA Contest: utilizing glorious yellow, light blue, and cinematic red
visual motif
The visual motifs in the "Vietnam is Awesome" Photo Contest design system are carefully chosen to capture the heart of photography and storytelling. Each element—the lens, flashlight, and frame diversity—represents a key part of the photography experience, enriching the overall visual story of the contest.
Lens
The lens motif represents the photographer's perspective, focusing on the unique viewpoints and individual interpretations brought to each image.
Flashlight
The flashlight motif symbolizes the crucial moment of capturing a photo, highlighting the instant when insight, timing, and creativity converge to freeze a memorable scene.
Frame
The frame diversity motif illustrates the varied narratives and diverse stories that photographers tell through their images. This element underscores the breadth of interpretation and expression within the photographic community
brand application
Applying brand visuals in the Vietnam Is Awesome Photo Contest 2024 campaign posters
Applying brand visuals in the Vietnam Is Awesome Photo Contest 2024 campaign posters
Social media post utilizing the lens visual motif for the Vietnam Is Awesome Photo Contest 2024