client
Macrochain
year
2022
Sector
Finance
Scope
Branding
Logo Design
Motion Graphics
Overview
With the goal of becoming the leading incubator and expert within the Blockchain ecosystem in Vietnam, Macrochain was born with a mission to educate, promote and build a community oriented towards new investment cultures. As a creative and digital agency eager to connect with modern projects in our country, Collective partnered with Macrochain to highlight their distinct identity and position them as a credible, professional venture capital fund, opening up a future tied with the international Blockchain field.
Challenges
Goals
The challenge in designing a brand for a blockchain company lies in communicating complex, technological concepts in a simplified, appealing way while ensuring the brand stands out in a rapidly evolving and highly competitive market.
To integrate the brand within the global blockchain market and highlight Macrochain's commitment to cultivating a strong community and promoting the growth of blockchain culture within Vietnam.
Through this process, the design team was able to propose three approaches that align with Macrochain's primary objectives.
3 Approaches
Logo Animation
Typography System
Visual Motifs
Brand Applications
