client
Macrochain
year
2022
Sector
Finance
Scope
Overview
With the goal of becoming the leading incubator and expert within the Blockchain ecosystem in Vietnam, Macrochain was born with a mission to educate, promote and build a community oriented towards new investment cultures. As a creative and digital agency eager to connect with modern projects in our country, Collective partnered with Macrochain to highlight their distinct identity and position them as a credible, professional venture capital fund, opening up a future tied with the international Blockchain field.
Challenges
Goals
The challenge in designing a brand for a blockchain company lies in communicating complex, technological concepts in a simplified, appealing way while ensuring the brand stands out in a rapidly evolving and highly competitive market.
To integrate the brand within the global blockchain market and highlight Macrochain's commitment to cultivating a strong community and promoting the growth of blockchain culture within Vietnam.
Through this process, the design team was able to propose three approaches that align with Macrochain's primary objectives.
3 Approaches
Logo Animation
Typography System
Visual Motifs
Brand Applications
