From the outset, we developed three distinct design directions, each reflecting a different aspect of Larry’s personality and his visionary approach to HR.

This concept reflects Larry's unique expertise in blending advanced AI with human resources to empower businesses. This approach puts the human aspect at the core, acknowledging the value of human touch in technological advancement.

This concept celebrates your vision of harmonizing human interactions and technology in the workplace. It underlines the belief that successful integration of technology in all work aspects fosters more meaningful human connections.

Our final concept mirrors Larry's expertise in developing robust and effective business HR infrastructures. It signifies his ability to help businesses grow from their very core. In this design, we incorporate progressive block elements that symbolize the construction of a strong foundation, emulating the process of business development and growth.

After discussion, we agreed that Concept A plays a pivotal role and most comprehensively encapsulates Larry's core values.

As a brand that resonates strongly with a professional audience, the design maintains clean lines and readability, ensuring it is approachable yet dynamic enough to engage Larry’s target demographic effectively.

The logo for Larry McAlister leverages the Inter typeface as the primary typographic choice, presenting a modern and authoritative look that embodies trust. The inclusion of a stylized 'A' in an instrument serif introduces a sense of humanity and energy, aligning with Larry's human-centric values.

This thoughtful design approach solidifies the branding as both human-oriented and professionally appealing.

The visual system of the branding utilizes a free-flowing line that mimics human handwriting, symbolizing a thoughtful, innovative, and human-centric approach. This element introduces a playful yet stable aesthetic, which perfectly complements the overarching strategy. By doing so, it reinforces the brand's attributes of intelligence, innovation, and accessibility, effectively communicating Larry McAlister's core values to his audience.

Our strategy for website centers around building a clear, accessible platform, intertwining Larry-aligned brand values for a compelling presence, and showcasing varied services with strategic CTAs to attract and engage potential leads. 

The site narrates Larry's inspirational journey, embedding his core values to enhance the brand's trustworthiness. Additionally, it showcases insights and integrate potent calls-to-action (CTAs) to attract and engage potential leads, with content tailored to user interests to maximize engagement.