When embarking on the design journey for HOROS, we began with a fundamental question: if HOROS were a person, what would their characteristics be? The common perception of Eastern Horoscope often conjures the image of an old, wise sage. Our goal was to blend the wisdom of an old, wise figure with a fresh, contemporary perspective, positioning HOROS as both a discoverer and a guiding light for personal growth and self-realization.

Inspired by Eastern astrology and traditional artwork, from familiar patterns to the detailed zodiac illustrations, we've refreshed HOROS' logo to make it clearer, more visually appealing, and easier for customers to quickly connect with the brand. The updated typography gives a solid feel, while the falling star design, with its color transition, suggests change and the star's flexible movement, highlighting the mystical side of astrology. Warm, contrasting colors give HOROS a unique and new look, making it stand out in the astrology space.

The visual and narrative elements work together to present Horos' insights in an accessible manner, inviting the audience into a story that blends mysticism with practicality. The cohesive use of cultural motifs and the engaging visual identity resonate well in the digital realm, fostering a sense of community and curiosity among followers. This strategic approach not only highlights Horos' distinct perspective but also encourages interaction and exploration.