The primary goal was to develop a brand identity that resonates deeply with both local and international audiences, encouraging them to engage with eco-tourism and sustainable agricultural practices. The branding needed to capture the essence of the natural, pure, and authentic experiences that Green & Flow provides, while also being versatile enough for diverse applications.

Our first concept captures the essence of travel through the nostalgia of cherished memories, emphasizing authentic experiences and sincere local life. It features a papercut motif with vintage colors and highlighted handwritten elements, embodying the rough and genuine interactions that define memorable journeys.

The second concept is themed around 'Natural Flow' - from our heritage in the past to an eco-friendly future where everyone contributes to enriching nature. This concept uses dynamic colors to mirror the energy and movement inherent in this flow, suggesting a vibrant, ongoing journey towards sustainability. Textures borrowed from nature are stylized in a contrasting manner, emphasizing the interaction between the old and the new, and the role of each individual in fostering a healthier planet.

After careful deliberation and creative rounds with Green & Flow, we decided to merge the strengths of both initial concepts to forge a unified brand identity. This integration combines the dynamic spirit of Concept 2 with the traditional visual patterns from Concept 1.

This cohesive approach allows us to depict a brand that is both forward-looking and deeply rooted in tradition, reflecting a commitment to sustainability and community engagement.

Green & Flow serves as a gateway to unique cultural journeys through authentic agricultural experiences, enhancing sustainable development and deep connections with nature, culture, and inner peace. The logo combines a stable serif font, representing tradition and reliability, with a freely styled "w" that symbolizes growth and the seamless connection between humans and nature. This design reflects the brand’s commitment to sustainable, community-centered eco-tourism.

The color palette of Green & Flow embraces modernity and vitality, combining deep greens and vibrant earth tones that reflect the youthful energy of Vietnam's natural landscapes. These colors are chosen to inspire dynamism and a fresh connection with nature, positioning the brand as forward-thinking and innovative in its approach to eco-tourism.

The visual system for Green & Flow features a unique "papercut" style, crafting rough, natural shapes inspired by rice grains and fruits, symbolizing rural life and natural bounty. These elements are complemented by flowing curves that highlight connections between people, nature, and life cycles. This style vividly embodies the brand’s commitment to community-centered eco-tourism and sustainable growth.