client
Alliance Bioversity International - CIAT
year
2024
Sector
Agriculture
Scope
Branding
Illustration
Logo Design
Overview
In today's transformative era, CIAT Agriculture Communications redefines how Mekong Delta farmers engage with key agricultural data. Alliance Bioversity International - CIAT, as part of CGIAR, has reached out and collaborated with Collective Design Agency on this initiative. The aim is to modernize information delivery in agro-climatic bulletin (ACB) format while establishing a streamline workflow between data centers, experts, and local farmers. Our strategic design enhances access to near-real-time weather updates and agricultural advisories, empowering farmers to make informed decisions and build resilience against climatic challenges.
Goals
The goal of this design project was to illustrate a modern vision of Vietnamese agriculture, integrating technology and engineering into farming practices while preserving the rich cultural heritage of Vietnamese agriculture.
mini logo design
CONCEPT 1
Drawing inspiration from the expansive rice fields under the vast, open skies, this logo embodies the essence of agricultural growth and vitality. The design merges lush green fields and a clear blue sky, symbolizing the sustainable fusion of tradition and modern farming technologies.
The idea for logo concept 1 for CIAT
3 logo options under concept 1 of CIAT
CONCEPT 2
This logo combines elements of agriculture, weather, nature, and humanity. It might feature a farmer working in a field under a sky with clouds and sun, surrounded by trees or mountains, capturing the harmonious relationship between farming, weather, nature, and people.
The idea for logo concept 2 for CIAT
3 logo options under concept 2 of CIAT
Final Concept
We chose Concept 1 due to its clean, picturesque style and iconic design, making it instantly recognizable and ideally suited for communicating weather forecasts to farmers.
The final logo of CIAT developed by CDA
template design concept
Concept 1
This template uses real, clear images from agriculture to give a modern and straightforward look. The design is simple yet effective, making it easy for farmers to find and use the information they need. This approach helps connect farmers more closely with the resources they rely on.
CIAT Interface Concept 1: Real agricultural imagery for a modern, straightforward look
Concept 2
This design concept emphasizes creating a unique and engaging visual experience by infusing fun elements into the layout, aligning it more closely with the visual language of the commercial sector. By using illustrated elements and hand-drawn textures, the design covers all essential information in a single, user-friendly card.
CIAT Interface Concept 2: Digital illustrations in a fun style
Final Concept
Building on Concept 2, this final design enhances the approach with brighter colors, adding vibrancy and visual appeal to the friendly and engaging layout.
Final concept for vibrant agricultural template
color pallete
To maintain a cohesive visual identity, this design uses three main color-coded cards. The green cards provide an overview of the information, setting the stage with essential context. Teal cards focus on practical advice, detailing seasonal challenges and solutions, while the pink cards are versatile, dynamically showcasing a wide range of agricultural products and innovations.
Color-coded design for agricultural app featuring Green, Purple, Teal and more
Typography showcase for CIAT app featuring Archivo and Petrona fonts
illustration system
The illustrations in this design are carefully chosen to reflect the geographic and cultural features of each area, showcasing picturesque scenes from rural Vietnam. These visuals not only enhance the aesthetic appeal of the interface but also resonate with the local farming communities by depicting familiar landscapes.
Illustrations from left: Harvest paddy field, fishing at sunset, northern delta, fruit garden, spring countryside for CIAT app
Artistic illustration of Vietnam's countryside, inspired by the elements of soil, water, and rice
Weather icon set
CIAT app showing daily weather forecast with corresponding weather icons
Header icon set
CIAT app icons for weather, solutions, contact, rice, fruits, shrimp-rice system, vegetables, and aquaculture
app interface showcasing agriculture icons for weather, crop schedules, fruits, vegetables, rice, pest management, and shrimp-rice systems.
Spot Illustration
App interface showcasing Mekong Delta fruits such as dragon fruits and durian, detailing growth stages, weather risks, and impacts on crops.
CIAT app screens displaying agricultural information with diverse branding colors for different information cards
CIAT app screens featuring unique illustrations for engine, irrigation, and fertilization features