client

CDSL Management Company

year

2019

Sector

Music

Scope

Website Design

Overview

Looking to become a new playground for young, promising independent artists, CDSL was founded in 2018 and since then has focused on producing, distributing and promoting their artists’ music and related works across multiple platforms. As a digital-storytelling creative studio, Collective has partnered with CDSL to build a strong digital presence using cohesive visual system and website. Our goal is to influence, inspire, and retell the story of a next generation of Vietnamese indie artists.

Project sketches for CDSL's visual system and website

Goals

Our mission was to develop an authentic digital home for CDSL, one that not only highlight the unique talents of their local artists but also translate their raw musical stories into a visual narrative and share their music globally.

Our Approach

Inspired by the artists' diverse personal identities and artistic flair, we designed a website with a bold color scheme of red, black, white, and gray, paired with clean typography to project a professional yet distinctive image. The site's contrasting light and dark tones showcase the eclectic styles of the collective, providing a digital space that is as varied and expressive as the artists themselves.

Website design reflecting the diverse identities and artistic flair of CDSL artists

Overview of CDSL website design

Color Palette

Showcasing our vibrant color palette: a harmonious blend of red, black, white, and gray, capturing the essence of artistic diversity and bold expression.

Vibrant color palette showcasing artistic diversity

Vibrant color palette showcasing artistic diversity

Impressive look across digital platform for CDSL+

CDSL MGMT was crafted for flexibility across both mobile and desktop devices, ensuring a seamless and efficient user experience. The integration of a Content Management System (CMS) empowers the collective to swiftly manage and update content, keeping fans abreast of the latest artist activities. Notably, the music section features an innovative "Preview" function, allowing users to instantly sample new tracks, enhancing engagement and discovery within the site.

Flexible and efficient user experience with CDSL

Flexible and efficient user experience with CDSL

This website serves as a dynamic digital hub, optimizing every touchpoint to create an immersive and interactive experience for music lovers, seamlessly connecting them with the heart of indie creativity.

Responsive CDSL experience on mobile

Responsive Mobile Experience for CDSL

Responsive Mobile Experience for CDSL

Digital Experience | Website

Collective Design Agency

Creative Director

An Bui

Production Director

Minh Nguyen

Brand Strategist

Mai Vu

Technologist

An Bui

Minh Nguyen

Nam Nguyen

Viet Nguyen

and others who have contributed to this project