client
Embassy of Vietnam in UAE, Vietnam Ministry of Foreign Affairs
year
2023
Sector
Cultural and Diplomatic Relations
Scope
Logo Design
Illustration
Overview
In a significant event commemorating the 78th National Day of Vietnam and 30 years of Vietnam-UAE diplomatic relations, Collective Design Agency (CDA) was honored to be the chosen logo design partner. This collaboration highlights CDA's role in creatively encapsulating a historic milestone, symbolizing the enduring friendship and cultural synergy between Vietnam and the UAE.
Challenges
For this project, our main challenge was to find a perfect balance between the unique cultural identities of Vietnam and the UAE. We aimed to create a logo that not only reflected the rich traditions of both nations but also carried a modern flair, all while honoring their strong diplomatic ties.
We aimed to create an emblem that was visually striking, culturally meaningful, and flexible enough to be used across various platforms, effectively representing the unity and collaborative spirit of this important international relationship.
finding inspirations
In creating the logo, our approach at Collective Design Agency focused on elements that instantly resonated with audiences as emblematic of Vietnam and the UAE. We delved into iconic and symbolic aspects of both cultures, blending them in a design that was both visually appealing and deeply representative of the nations' friendship.
from left to right, top to bottom: the Ghaf tree, Vietnamese rice, Vietnamese áo dài & nón lá, Emirati abaya
We used illustrative images of two symbolic women, representing the soft and delicate cultural aspects of the partnership between the two nations. They are adorned in traditional Emirati abaya and Vietnamese áo dài, symbolizing the unique traditions and representing the honorable mothers of the two nations. Additionally, we selectively incorporated indigenous elements into the design, with images of two iconic trees closely associated with the people of both nations. The rice plant symbolizes prosperity and abundance for the Vietnamese people, while the Ghaf tree, a resilient and symbolic desert plant, represents the enduring spirit and deep-rooted culture of the UAE.
designing logo
Logo developed from cultural symbols of Vietnam and UAE
"The logo is a true masterpiece that beautifully encapsulates the essence of this historic occasion."
Event logo displayed in architectural setting
Physical applications for the UAE-Vietnam logo
Physical applications for the UAE-Vietnam logo
"The vibrant colors, intricate details, and thoughtful symbolism incorporated into the design have already garnered widespread admiration. The logo has not only captured the attention of our embassy but has also received accolades from esteemed guests, dignitaries, and members of the Vietnamese and Emirati communities who will be attending the Grand Celebration."
The event backdrop has our logo design on the spot!
"I believe that this exceptional logo will serve as a symbol of pride for both nations and will leave a lasting impression on all who see it. It reflects the deep bonds of friendship and cooperation that exist between Viet Nam and the United Arab Emirates and will serve as a powerful reminder of the significance of this historic occasion."
The logo designed by CDA makes a strong impact on social media and press