Creating Sustainable Bonds: The Story Behind Green & Flow
At Collective Design Agency (CDA), we take pride in nurturing and bringing to life the visions of brands that align with sustainability and community growth. One of our recent collaborations was with Green & Flow, a brand dedicated to promoting ecotourism and ethical agriculture. Green & Flow aims to foster sustainable and equitable development by building livelihoods for people in remote areas. Their products and services offer customers a genuine connection with nature, culture, and local communities.
Concept and Naming: Green & Flow
The journey began with the creation of the brand concept and the selection of a name that encapsulates the essence of their mission. Together with the founder of Green & Flow, we chose a name that signifies both their green initiatives and the seamless flow of connections their services provide. "Green & Flow" symbolizes environmentally-friendly products and services, as well as the continuous flow of value from upstream to the urban dwellers.
Visual Identity and Motif
The concept selected for Green & Flow revolves around the motif of connected flow, represented through handcrafted paper cutouts of clean agricultural and aquatic products. This design choice reflects the brand’s commitment to authenticity and sustainability, visually linking their offerings to the purity of nature and the essence of community.
Launch Event in Lam Dong
On July 1st, representatives from CDA traveled to Nam Ban, Lam Ha District, Lam Dong Province, to attend the launch event of Green & Flow. This event also marked the inauguration of a homestay and a cooperative, of which Green & Flow is a founding member. The occasion was a celebration of sustainable tourism and agriculture, bringing together local stakeholders and highlighting the positive impact of Green & Flow on the community.
At CDA, our collaboration with Green & Flow is a testament to our dedication to building brands that not only thrive in the market but also contribute meaningfully to society. We look forward to continuing our journey with Green & Flow and supporting their mission to create sustainable and authentic experiences for their customers.
For more insights into our branding journey and the projects we are passionate about, stay connected with CDA. Together, let's build a greener and more connected world.
